PewDiePie Net Worth
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- What Is PewDiePie’s Net Worth?
- Highest Paid YouTube Star
- Early Life
- YouTube
- Early Success
- The Biggest YouTube Star On The Planet
- Return To Twitch
- Controversies
- Personal Life
What is PewDiePie’s Net Worth?
- Is frequently the highest-paid YouTuber in the world
- Earns $15-20 million per year
- Has earned at least $73 million since 2013
- A single video sponsorship can cost more than $450k
BEN STANSALL/AFP/Getty Images
Highest Paid YouTube Star
Total it all up, and PewDiePie has made more than $73 million pre-tax off his YouTube empire since 2013. In an interview, he confirmed that his net worth is “much much” higher than $20 million.
Early Life
PewDiePie was born Felix Arvid Ulf Kjellberg, in Gothenburg, Sweden on October 24, 1989. His parents are Lotta Kristine Johanna and Ulf Christian Kjellberg. His father is a corporate executive, and his mother is an award-winning Chief Information Officer. He has an older sister named Fanny. In high school Felix would skip school to play video games. He graduated high school from Göteborgs Högre Samskola. He was originally focused on pursuing a degree in Industrial Economics and Technology Management at Chalmers University of Technology. However, he found himself uninterested in the courses, so he dropped out. He did not drop out to pursue a YouTube career, as has been widely reported over the years. While he was not interested in his school courses, he did have a passion for Photoshop and a continued love of video games. He sold photoshopped images to save enough money to buy a computer.
YouTube
Felix joined YouTube on December 19, 2006. His original channel was actually called “Pewdie.” He explained his choice of the word “pew” as the sound a laser makes. His early videos consisted of Felix playing Call of Duty. He also mixed in some vlogging videos. For a time, he forgot/lost the password to his Pewdie channel, so he launched a new one called PewDiePie on April 29, 2010. On the PewDiePie channel, he focused on Call of Duty, Minecraft, and various other horror/action games. For example, he would play short clips of his best CoD kills with entertaining commentary and edits. For his Minecraft videos, he would post “Let’s Plays,” where one would simply play the game.
Early Success
The Biggest YouTube Star On The Planet
With Maker Studio’s help, he released a PewDiePie iPhone app. At various times, he expressed discomfort with Maker Studio’s eventual parent company, Disney, but ultimately developed a website and online store to complement the app, which had become highly successful.
John Lamparski/Getty Images
Return To Twitch
After signing an exclusive deal with YouTube to stream in May of 2020, PewDiePie made a surprise return to Twitch in March of 2023 after years of the channel being inactive. He employed an innovative new use of the channel with what he named PewDiePie Infinity. In what he calls an “infinite money glitch in real life,” he set it up to broadcast an endless loop of his old streams and videos. He currently has 1.5 million followers on the platform.
Controversies
Personal Life
PewDiePie met Italian Marzia Bisognin in 2011. They established an online friendship then eventually a romance. In 2012, PewDiePie set her up with a YouTube channel called CutiePieMarzia . Her videos focused on fashion, makeup, books, movies, and beauty. It eventually became one of the most popular beauty channels on YouTube. In 2018, she retired from YouTube. For several years, they shuffled back and forth between Sweden and Italy before settling in the English town of Brighton and Hove. They married in August 2019. They live relatively anonymously in the small seaside town with two pugs, one named Edgar and the other named Maya. In February of 2023, his wife announced they were expecting a baby.
In 2019, the couple bought a home in Japan that was robbed later that year, and their move was delayed due to the country’s relocation regulations in response to COVID-19. In May of 2022, the couple moved to their home in Japan with a five-year business visa.
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