Greg Glassman Net Worth
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- What Is Greg Glassman’s Net Worth?
- CrossFit Founding
- Controversy
What is Greg Glassman’s net worth?
Greg Glassman is an American businessman and entrepreneur who has a net worth of $100 million. Greg Glassman is best known for being the co-founder of CrossFit, Inc. He sold the company in June 2020 in the wake of several major controversies. Prior to the sale Glassman owned 100% the brand after paying his co-founder, ex-wife Lauren Jenai, $20 million for her stake.
At the peak of his reign, Crossfit was earning roughly $50 million per year in gym licensing fees alone and $100 million total from all income sources (Reebok sponsorship, television licensing fees and merchandise). Glassman resigned as CEO in June 2020 in the wake of an insensitive statement he made on Twitter related to the death of George Floyd. A week later another controversy involving sexism and sexual harassment was recounted in a bombshell New York Times article. He sold Crossfit to entrepreneur Eric Roza on June 24, 2020.
CrossFit Founding
He started out his fitness career working as a gymnastics coach at a Y.W.C.A. in California at 18 years old. Glassman would go on to train celebrities and athletes in Southern California. He worked with police officers and realized that current workout programs were lacking. In 1995 he was hired to train the Police Department in Santa Cruz, CA. A year later Glassman opened up the first CrossFit gym in Santa Cruz. In 2001 he launched crossfit.com and in 2003 the CrossFit affiliation program began.
He and ex-wife Lauren Jenai co-founded the fitness company in 2000. They conceived of the branded fitness routine, originally called “Cross-fit”, in 1996. The elements of CrossFit involve nine fundamental movements woven together into a workout of the day (WOD). After divorcing, Glassman bought Jenai’s share of the company for $20 million, using a loan from Summit Partners.
U.S. Air Force photo by 2nd Lt. Carly A. Costello/Released
Controversy
" I, CrossFit HQ, and the CrossFit community will not stand for racism. I made a mistake by the words I chose yesterday. My heart is deeply saddened by the pain it has caused. It was a mistake, not racist but a mistake. "
Glassman resigned as CEO of Crossfit on June 10, 2020.
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